Cookie Policy

What cookies we use, what they do, and how to control your preferences.

Last updated: 1 June 2025

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They allow the website to recognize your device on subsequent visits and remember certain information about your preferences or session state.

Cookies are widely used to make websites work more efficiently and to provide information to website owners about how their site is used.

2. How We Use Cookies

Analytara uses cookies for the following purposes:

  • Essential functionality: To remember your cookie consent preference so we do not repeat the consent prompt on every page visit
  • Analytics: To understand how visitors use our website — which pages are visited, how long users stay, where they come from, and which content is most read
  • Performance: To ensure our website loads correctly and technical errors are detected

We do not use cookies for advertising, behavioural profiling, or the tracking of individuals across third-party websites. We do not place marketing cookies.

3. Types of Cookies We Use

Cookie Name Type Purpose Duration
analytara_cookie_consent Essential Stores your cookie consent preference (accepted/declined) 12 months
_ga Analytics Google Analytics — distinguishes unique users (anonymized IP) 26 months
_ga_* Analytics Google Analytics — persists session state 26 months
_gid Analytics Google Analytics — distinguishes users within 24-hour sessions 24 hours

4. Essential Cookies

Essential cookies are necessary for the basic functionality of our website. They cannot be disabled without affecting how the site works. Our consent preference cookie (analytara_cookie_consent) is an essential cookie because without it, we would be required to ask for your consent on every page visit.

5. Analytics Cookies

We use Google Analytics to understand how visitors interact with our website. Analytics cookies collect anonymized information about page views, session duration, and navigation patterns. IP addresses are anonymized before storage. No personally identifiable information is stored in analytics cookies.

You can opt out of Google Analytics tracking by:

6. Managing Your Cookie Preferences

You can manage or withdraw your cookie consent at any time by:

  • Browser settings: Most browsers allow you to view, delete, and block cookies. Consult your browser's help documentation for instructions.
  • Clearing stored cookies: You can clear stored cookies at any time via your browser settings. This will reset our consent record.
  • Browser-specific guidance:

Please note that disabling cookies may affect the functioning of parts of our website.

7. Third-Party Cookies

We use Google Analytics, a service provided by Google LLC. Google may set its own cookies. For information on how Google uses data collected through their Analytics service, please see Google's Privacy Policy.

We do not use any other third-party cookies or tracking services.

8. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. The date at the top of this page reflects when it was last revised.

9. Contact

If you have questions about our use of cookies, please contact us at: info@analytara.com